ACS participates in Cards Asia 2012
May 7, 2012
HONG KONG, 7 May, 2012 - Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific's number 1 supplier and one of the world's top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), was present to showcase its Near Field Communication (NFC) solutions and knowhow during the exhibition and conference at Cards and Payments Asia 2012 in Singapore. ACS Regional Sales Manager, Mr. Gordon Lee; and ACS Assistant Product Marketing Manager, Ms. Richelle Arjona, took over the reins for ACS in the conference as they delivered speeches about NFC.
Gordon discussed NFC in relation to RFID and smart card technology. With the title “Is NFC equal to RFID? How to leverage NFC with smart card technology?”, his discussion enlightened the audience about NFC’s role as a subset of RFID technology, and as the current hottest commodity in the contactless industry. Gordon explained the three modes of NFC, namely, the reader/writer, card emulation and peer-to-peer communication modes. The last two modes of which are what separate NFC from traditional RFID devices. Likewise, he enumerated the various form factors where NFC can be built, showing how flexible and versatile the technology is in terms of practical applications. In conclusion to his presentation, Gordon showed the effects of NFC to the smart card technology industry, explaining that the growth of the former results to more demands in card and reader deployments for the latter.
On the other hand, Richelle’s presentation, entitled “NFC: Why is it for me?”, dealt with the definition and prevailing market trends of NFC technology, underscoring the role of NFC in the age of converging technologies. She provided various examples of how the components of this technology, including contactless cards and readers, are used to make daily transactions much easier, particularly within the sectors of transportation and payment. Richelle also highlighted the role of ACS in today’s growing NFC industry by showing a number of project references illustrating ACS’s successful NFC deployments throughout the world. Through these topics, she was able to demonstrate the applicability of NFC in everyone’s daily undertakings.
One of Asia’s biggest events for the cards sector, Cards and Payments Asia was held this year at the Suntec Singapore International Convention & Exhibition Centre in Singapore from the 25th to the 27th of April, 2012. ACS took advantage of this gigantic platform for industry players and consumers alike by showcasing its existing dynamic range of NFC readers, namely, the ACR122U NFC Contactless Smart Card Reader, ACR1222L VisualVantage NFC Reader with LCD and ACR122T Contactless Smart Card Reader, as well as the ACR1251U CCID-compliant NFC Reader, which is expected to be released this year.
About ACS
Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), founded in 1995, is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers, as well as the winner of the Product Quality Leadership Award for Smart Card Readers from Frost & Sullivan. One of the companies on Forbes Asia's 2010 “Best Under a Billion" list, a prestigious list of 200 top-performing companies with sales between US$5 million and US$1 billion, selected from 12,930 publicly listed enterprises in Asia Pacific, ACS develops a wide range of high quality smart card reading/writing devices, smart cards and related products and distributes them to over 100 countries worldwide. Visit ACS at https://www.acs.com.hk/.