April 15, 2013
HONG KONG, 15 Apr, 2013 - Advanced Card Systems Ltd. (ACS, a wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), delivered talks for Cartes Asia 2013, which was held on Mar 27 to 28 in Hong Kong. ACS’s Vice President for Sales and Marketing, Mr. Gilbert Leung and Assistant Product Marketing Manager, Mr. Lincoln Tang, delivered talks on the areas of near field communication (NFC) technology, and mobile device adoption.
Gilbert’s talk, entitled, “NFC: Just a Payment Tool?” discussed other applications for NFC outside of payment. These applications include a successful business case in Japan about the dissemination of digital content (which may be promotional, e.g. discount coupons, or purely informational, e.g. city maps) to Felica mobile phones by ACS’s ACR1222U-J4 Felica Web-to Reader. Gilbert added that NFC may also be used for access control, whether physical or logical.
Recognizing the inseparability of growth in the usage of mobile phones and tablets, Lincoln presented entitled, “Preparation for Mobile Devices Adoption”. Widespread mobile use opens up opportunities for m-commerce. Using a mobile ticketing scenario, Lincoln illustrated that by anticipating the hardware adjustments that will incorporate smart card technology into mobile devices, m-commerce providers can cut down transaction times and create a market for mobile smart card applications. He elaborated that the principles demonstrated in the mobile ticketing example also apply to other vital services, such as digital signing and network access control, among others.
ACS, as a leader in the smart card reader market, has in fact taken advantage of consumers shifting from PC to mobile transactions by developing the ACR31, an audio jack swipe card reader that can read bank magnetic stripe cards when working in conjunction with any mobile device running on iOS or Android.
To get more NFC and smart card technology information and explore existing NFC and mobile solutions, email [email protected].
Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), founded in 1995, is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers, as well as the winner of the Product Quality Leadership Award for Smart Card Readers from Frost & Sullivan. One of the companies on Forbes Asia's 2010 “Best Under a Billion" list, a prestigious list of 200 top-performing companies with sales between US$5 million and US$1 billion, selected from 12,930 publicly listed enterprises in Asia Pacific, ACS develops a wide range of high quality smart card reading/writing devices, smart cards and related products and distributes them to over 100 countries worldwide. Visit ACS at https://www.acs.com.hk/ .