ACS Talks About NFC for Marketing in NFC Solutions Summit 2013
May 23, 2013
HONG KONG, 23 May, 2013 - Advanced Card Systems Ltd. (ACS, a wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), presented a talk entitled “NFC as a Marketing Tool” on May 16, 2013. Speaking on behalf of ACS was Robert Merkert, ACS’s President for the Americas.
Robert, also known as Bob, p
resented business cases showing the potentials of NFC outside of payment. For example, he said that NFC may be used to disseminate both general and personalized information by deploying NFC readers at key points, for the public to use in conjunction with mobile devices. Information may include maps, metro information, promotional coupons, and so on.
NFC may also be used to provide products and services more efficiently. Tickets for movies and events, for example, may be purchased more conveniently through NFC applications than through websites or physical stores.
Finally, Bob showed how NFC may be used to increase interactivity in advertising. Unlike traditional media, NFC solutions can be used to transmit richer content, enable users to sample products such as games and videos, and so forth. (An example of such a solution is ACS’s ACR1222U-J4, which transmits URLs, mobile coupons, and other content to Mobile-Felica enabled phones.)
Together, these benefits brought about by NFC enable marketers to design more efficient, targeted and memorable campaigns.
To learn more about NFC solutions, interested users may email [email protected].
About ACS
Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), founded in 1995, is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers, as well as the winner of the Product Quality Leadership Award for Smart Card Readers from Frost & Sullivan. One of the companies on Forbes Asia's 2010 "Best Under a Billion" list, a prestigious list of 200 top-performing companies with sales between US$5 million and US$1 billion, selected from 12,930 publicly listed enterprises in Asia Pacific, ACS develops a wide range of high quality smart card reading/writing devices, smart cards and related products and distributes them to over 100 countries worldwide. Visit ACS at https://www.acs.com.hk/.