ACS participates as exhibitor and speaker in Cartes in Asia 2012

April 18, 2012

HONG KONG, 18 April, 2012 – Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), Asia Pacific's number 1 supplier and one of the world's top 3 suppliers of PC-linked smart card readers (Source: Frost & Sullivan), was among the exhibitors and speakers in the recently concluded Cartes in Asia Tradeshow and Conference, which was held at AsiaWorld-Expo, Hong Kong from 28 to 29 March, 2012. One of the event’s main highlights was the 2-day conference, in which ACS representatives, Ms. Zoe Ko and Mr. Steven Tang, delivered speeches about contactless payments and two factor authentication, respectively. Zoe, ACS’s Assistant Manager for Sales and Marketing Communications, was among the speakers in the NFC Technology & Applications session, while Steven, ACS’s Regional Sales Manager, was among the presenters in the e-Transactions/Banking conference.

ACS Presentation @ Cartes in Asia 2012Zoe’s presentation on the “Future Trends of Contactless Payment for Transit and Non-Transit” covered the evolution of contactless payment applications. She explained how the infrastructure developed out of efforts to provide a more convenient alternative to cash, token or magnetic card based payments, and how it has transitioned to cover other sectors beyond transportation. Using ACS’s very own ACR122U NFC Contactless Smart Card Reader, Zoe demonstrated how this operation can easily be done with the use of a contactless reader and a contactless card. Furthermore, she emphasized on the entrance of NFC technology, and how it presents more opportunities for the industry by allowing NFC-enabled devices other than cards, such as mobile phones, to be used for making contactless payments.

ACS Presentation @ Cartes in Asia 2012Meanwhile, Steven’s topic about “Discussing Alternatives of 2-Factor Authentication of e-Banking Transactions” introduced various two-factor authentication solutions-from traditional OTP tokens to more sophisticated methods using smart card and EMV technology, and dynamic password generators. Steven used ACS’s very own APG8201 and APG8202 PINHandy Dynamic Password Generators to show how banking merchants and customers alike can execute secure online banking transactions and prevent getting victimized by fraudulent attacks. In conclusion, he emphasized that banks themselves have the discretion when it comes to choosing the right two-factor authentication solution that best satisfies their need for security, manageability, implementation, ease of use and scalability.

ACS's Vice President for Sales and Marketing, Mr. Gilbert Leung, spoke on the company’s behalf and expressed his gratitude for ACS’s ability to share its expertise on NFC technology and e-Banking during Cartes’ conference sessions. “We hope that through these presentations, we were able to let both players and enthusiasts of this industry better appreciate the expanding role of smart card technology in providing more convenient and secure solutions for the payment and banking sectors,” Gilbert commented.

Cartes in Asia 2012, Asia Pacific’s most awaited card industry event, concluded successfully with the attendance of 2,800 visitors, and the participation of 115 tradeshow exhibitors and 72 conference speakers. Visitors of the ACS booth were introduced to ACS’s revolutionary smart card technology devices, including the new ACR38U-I1 Smart Card Reader, contactless readers like the ACR1222L and ACR1281U-C1, ACR38U PockeMate Smart Card Reader USB Token, CrytpoMate64 Cryptographic Smart Card USB Token, and APG8205 Dynamic Password Generator.

ACS @ Cartes in Asia 2012 ACS @ Cartes in Asia 2012


About ACS

Advanced Card Systems Ltd. (ACS, wholly owned subsidiary of Advanced Card Systems Holdings Ltd., SEHK: 8210), founded in 1995, is Asia Pacific's top supplier and one of the world's top 3 suppliers of PC-linked smart card readers, as well as the winner of the Product Quality Leadership Award for Smart Card Readers from Frost & Sullivan. One of the companies on Forbes Asia's 2010 “Best Under a Billion" list, a prestigious list of 200 top-performing companies with sales between US$5 million and US$1 billion, selected from 12,930 publicly listed enterprises in Asia Pacific, ACS develops a wide range of high quality smart card reading/writing devices, smart cards and related products and distributes them to over 100 countries worldwide. Visit ACS at .